At least it doesn't say "THIS ISN'T AZEROTH ANYMORE". I hated Rift's advertising.
Yeah something i've noticed that I think will actually help this game succeed is that it's not trying to come out saying it's going to knock anyone down or be the best game ever. It's just representing what it is and not creating unrealistic expectations. They've even been honest and said many times there -will- be bugs and things that need fixing at launch.